Why Peach Fuzz?
Why was Peach Fuzz selected to be the Pantone Color of the Year 2024? This is what the Institute had to say: at a time of turmoil in many aspects of our lives, our need for empathy and compassion grows ever stronger, as does our imagining of a peaceful future. In a world which often emphasises productivity and external achievements, it is critical that we find moments of respite, creativity and human connection. We cherish what is special: spending time with friends and family, or simply taking a moment of time to ourselves.
With this in mind, the Institute selected a colour that could focus on the importance of community and coming together with others. The colour it selected needed to express our desire to be close to those we love, and the joy we get when we allow ourselves to tune into who we are and savour some quiet time alone. This makes Peach Fuzz the perfect colour for our interiors. A colour that enhances those special, heartwarming moments you spend with friends and family and makes that precious me-time even more comfortable: what more could you wish for?